For the LA launch of the Range Rover Evoque; Land Rover’s first car designed for and inspired
by the city, we collaborated with OkGo. The band and their fans used our Pulse of the City app
(a custom built geo tracking app) to spell out their name on the streets of LA like a giant, digital etch a sketch - all the while leading a 12 hour neon, musical street parade. This became the official music video for their track, ‘Back from Kathmandu’.

 

It then went on to inspire a global digital art project inspiring people to take journeys through their own cities creating and sharing their art.